Penn Author Forum With Dr. Barbara Kahn

Join us for the Penn Author Forum with Dr. Barbara Kahn, Wharton’s Patty and Jay H. Baker Professor of Marketing, former director of the Jay H. Baker Retailing Center, former Vice Dean of Wharton Undergrad, and a world-renowned expert on retail, branding, and consumer behavior. Discover how storytelling, design, and data are transforming the shopping experience in the age of digital disruption.